Parent Research Study – Impact Academies & Camps Southampton
Help Shape the Future of Children’s Digital Education in Southampton

Southampton families — your voice matters!
Join a warm, community-led research study exploring how parents in our city choose extracurricular activities.
While your child enjoys two free creative coding/IT lessons (worth £95), you’ll help us shape the future of digital education for Southampton’s next generation.
Your voice will help shape how we design creative, future-ready learning experiences for local children.
Two free lessons | 🕓 15-minute parent chat | 📍 Richard Taunton College, Hill Ln, Southampton SO15 5RL

About the Study

Conducted independently by Impact Academies & Camps Southampton, a local coding school for children aged 5–17, this study invites around 100 local families across four age groups (5–17).
Parents take part in two relaxed 15-minute chats while children enjoy free coding lessons.
  • Part One: explores how parents choose extracurriculars – motivations, challenges, and criteria of selecting an extracurricular activity.
  • Part Two: gathers feedback on your child’s learning experience of the first lesson, from lesson quality and location to communication and enjoyment.
Results will be used:
  • Internally, to improve our courses and communication
  • Shared (in summary form) with local schools and council partners
  • Published as anonymized insights (with prior consent, if names are used)
What Families Can Expect
impact A&C

Each family enjoys two free lessons of 2 hours long each (worth £95) and participates in two short discussions.

There’s absolutely no obligation to purchase anything afterwards – this study is about listening, not selling.

Participation, feedback, and benefits are equal for all families.

What Children Will Learn
We know that parents want to see educational value — here’s exactly what your child will experience during the two gifted lessons:
Ages 5–7: IT Intern – First Steps in Design Thinking and Coding:
  • Discover the creative process of Design Thinking by helping “the Tooth Fairy” solve real problems.
  • Work together to create diagrams and follow each stage of design to complete mini challenges.
  • Learn the basics of visual coding using Tynker, solving puzzles and building fun space-themed animations.
  • By the end, they’ll understand what coding means and proudly show off their own first project!
Ages 11–13: IT Senior – Artificial Intelligence & Python Programming:
  • Learn the foundations of Artificial Intelligence and explore coding on Turinglab.
  • Get hands-on with Python programming, writing your first algorithm and learning debugging and naming conventions.
  • Apply problem-solving and logic skills to simple AI-inspired projects.
  • By lesson two, students see how coding powers real-world applications — building early STEM confidence.
Ages 8–10: IT Master – Bring Ideas to Life with Scratch:
  • Create a personal account on Scratch and learn to build your first animation from scratch.
  • Understand what a program and algorithm are, and how to make characters move and interact.
  • Explore loops, events, and animation — building your own interactive project.
  • These lessons give children their first confident steps as creators, not just technology users.
Ages 14–17: IT Expert – Advanced Python & Game Logic:
  • Install Python 3 and PyCharm, work with variables, loops, and conditionals.
  • Develop your own “Guess the Number” game.
  • Learn to handle data structures (lists, dictionaries, sets), and create a mini database of student grades.
  • They’ll finish with practical coding skills used by professional developers — perfect for teens curious about tech, AI, and digital careers.
🕓 Lessons run at Richard Taunton College, Southampton in small groups (max 10 students) with friendly, DBS-checked instructors, Computer Science Students at University of Southampton.
📅 Choose from weekday after-school or weekend lunchtime sessions for each age group.

Our Ethical & Data Protection Principles

We are a local school built on strong values — fairness, inclusion, and integrity.
Your family’s privacy and wellbeing are our top priorities. We follow the UK Data Protection Act 2018 and UK GDPR. Confidentiality is guaranteed.
  • We comply fully with the Data Protection Act 2018 and UK GDPR.
  • The first chat (about extracurricular choices) is fully anonymous.
  • The second chat (feedback) includes minimal identifiers, stored securely and used only with your consent.
  • Data is securely stored (Google Drive + Kommo CRM) for 2 years with limited access.
  • Parents can request data deletion any time.
  • We act with fairness, accountability, transparency, and inclusivity — treating all families equally, sharing benefits fairly, and ensuring diverse voices are heard.

Family benefits:

  • 2 free lessons (worth £95)

  • Your child learns something new and exciting

  • You contribute to shaping the future of digital education in Southampton

  • Meet our expert, friendly teachers.

Partnerships & Credentials

We are a local school built on strong values — fairness, inclusion, and integrity.
Your family’s privacy and wellbeing are our top priorities. We follow the UK Data Protection Act 2018 and UK GDPR. Confidentiality is guaranteed.
  • We comply fully with the Data Protection Act 2018 and UK GDPR.
  • The first chat (about extracurricular choices) is fully anonymous.
  • The second chat (feedback) includes minimal identifiers, stored securely and used only with your consent.
  • Data is securely stored (Google Drive + Kommo CRM) for 2 years with limited access.
  • Parents can request data deletion any time.
  • We act with fairness, accountability, transparency, and inclusivity — treating all families equally, sharing benefits fairly, and ensuring diverse voices are heard.
Partnerships & Credentials
All instructors are DBS-checked and trained to deliver safe, engaging lessons.
We follow a published Child Protection & Safeguarding Policy.
This study is currently independent, but we’re building collaborations with local schools, libraries, and the City Council to share findings and make a positive local impact.
Costs & Transparency
Participation is 100% free and comes with no obligation.
If your child enjoys the experience and you’d like to continue, our regular lessons start from just £19/hour (in-person) or £13/hour (online), but there’s no pressure to enrol.

Join the Study — Be Part of Southampton’s Digital Future

Southampton parents, we’d love to hear your voice.
By joining, you’ll:
  • Give your child two free creative coding lessons they’ll absolutely love
  • Help us design better learning experiences for local families
  • Contribute to a city-wide effort to shape the future of digital education
📍 Richard Taunton College, Hill Ln, Southampton SO15 5RL
🕓 Weekday and weekend slots available
💬 Friendly 15-minute parent chat during your child’s sessions
👉 Join the Study Today — Shape, Learn, and Make a Difference for Southampton Families!

How It Works — 3 Simple Steps

Book your spot online.
It only takes a minute to reserve your family’s place in the study
Step1

Return for your second free lesson. Share your feedback and receive a personalised summary of your child’s experience — plus an exclusive offer to continue learning if you wish.

Lesson 2
Lesson 1

Your child joins a creative coding lesson while you have a short, friendly 15–20 minute chat with our team about how you choose extracurriculars.

Want proof our coding classes are awesome? Hear what parents are saying!
Parent, Sana
I checked with Aariz and he told me he really likes doing the coding classes and quite happy with the teaching method. I'm also happy to get the feedback on him.
Parent, Erdal
Hi Daniela, I'm very well and hope you're too. Firstly, Ali Denis really loves coding and your lessons/school. We want him to keep come to lessons.
I initially bought it for my son for one month, and he loved it so much that I ended up getting eight more months. It's incredible beneficial, my son loves it a lot, and how he wants to go every day. I highly recommend it.
Parent, Cara
5.0
5.0
5.0
5.0
Highly recommend 🙌 My boys enjoying so much the coding lessons!❤️
Parent, Ioana
Frequently Asked Questions (FAQ)
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